Press Release

SiraCom scoops Aastra's SIP Terminal Distributor of the Year 2006 Award 

Basingstoke-based distributor, SiraCom has been awarded the SIP Terminal Distributor of the Year by Aastra.  The firm has achieved a 300% uplift in sales of Aastra SIP handsets in the last 12 months.
 
SiraCom director, Rob Leggett said, “The Aastra SIP handsets always work! Highly featured with great looks, they offer a business class product at a very competitive price”.
 
Commenting on the reasons for the sales increase, Rob continues, “The SIP market is set to explode on all fronts.  Manufacturers are pushing SIP as a platform on which they can build new converged solutions.  Service providers with the capability to offer SIP are able to undercut their CPS rivals and offer advanced services such as hosted solutions. Resellers differentiate themselves by integrating unique solutions tailored to customer requirements.  The availability of standards based telephony solutions is doing what the Ethernet standard did for networking.  It has introduced competition that is driving down cost and bringing innovation.  The end user is winning every way.” 
 
As well as distributing Aastra’s SIP handsets, SiraCom offers SIP based IP PBX systems and the infrastructure and handset technologies required for Fixed Mobile Convergence. SiraCom also prides itself on being able to offer disparate products as an integrated SIP based communication system.
 
Anne Warren, EMEA Sales Manager for Aastra said, SiraCom is our top UK SIP Terminal Distributor. They really know their stuff and are able to offer impartial advice on the best products and solutions for their customers.  They provide an excellent informative website which provides resellers with everything they need to know. They deserve their success and Aastra looks forward to working with them for continued growth in 2007”.
 
Aastra Telecom offers within its portfolio a range of standards-based VoIP Handsets designed to tightly integrate with today’s most popular IP platforms.  In addition to supporting a wide variety of IP PBX and Softswitch solutions based on the latest SIP standards, Aastra’s family of IP products has been specifically tested and/or certified compatible with the following platforms: Asterisk™ / Digium, BroadSoft ® and Nortel Networks.

For more information about Aastra's SIP product range call Anne Warren on 01252 532135.

ENDS

About SiraCom

SiraCom is a specialist distributor in the fast-growing, highly-profitable, emerging market of voice, data, and Wi-Fi convergence. SiraCom provide customers a unique combination of product excellence, and outstanding support services to enable them to exploit this lucrative new technology sector.

About Aastra Technologies Limited

Aastra Technologies Limited (TSX:"AAH), headquartered in Concord, Ontario, Canada develops and markets products and systems for accessing communication networks. Aastra's portfolio includes a full range of residential and business telephone terminals, Enterprise Private Branch Exchanges (PBX) and network access servers.
 
Aastra serves the majority of telephone operators in North America and Europe, with a growing presence in South America and Asia. Aastra communications support businesses of all sizes from the home-office to the multi-site corporate enterprise with solutions scaled to customer needs. Aastra delivers practical innovations that customers can use today, built on industry standards to protect customer investment.

Aastra is number three in Europe in the enterprise telephony market.

Client contact:  Bev Martin at Aastra Telecom UK
Tel: 01252 532100, Fax: 01252 532101 
E-mail: bmartin@aastra.com

Press contact:  Jo Sellers at Sellers PR
Tel: 01252 725659, Fax: 01252 725654
E-mail: jo@sellerspr.com

Contact Information

Aastra Press Contact:

Bev Martin, Marketing Manager
Tel: 01252 532100
Fax: 01252 532101

Aastra Industry Analyst Contact:

Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101

Aastra Press Agency: Rainier PR

Geraldine Grewel
Tel: 0207 494 6570 
Email: aastrapr@rainier.co.uk