Press and Events

Press Release

20th March 2007


Aastra resellers reach for the summit in tenth ski incentive trip 


Aastra took a total of 18 representatives from its top resellers to the Swiss Alps earlier this month, to reward them for hitting sales targets selling Aastra’s IntelliGate IP PBX systems.   The Aastra Ski Incentive has become a firm annual date in the diary for many of Aastra’s top resellers, but this year there were more partners rewarded for their sales successes than ever before.  The channel partners who secured a place in Aastra’s tenth ski trip included:

John & Sharon Massey from Actimax
Paul Allen from Admiral Voice & Data
Pene & Alex Bevan from Channel Communications
Thomas, Robert & Geoff Wellings from Check Communications
David Hughes from Incom
Margaret & Vernon Hopkins from JVH Group Plc
Simon Lamport from New England
John Wright from Opus Business Systems
Matthew Harper-Ward from Sprint
Nick Wilkinson from Takeda
Jeffrey Cohen from Time Communications
Adam Glyde and Toby Woodfine from Twisted Pair

The campaign period ran from 1 October to 31 December 2006 and culminated in an action-packed luxury ski trip to the world famous and fashionable Swiss resort, Villars.  The resort offers some of the most spectacular skiing in Europe, with a lively atmosphere and legendary nightlife in a beautiful Alpine setting.  With views towards Mont Blanc, the winning team stayed at the top-rated Hotel Du Golf.

The campaign was designed to encourage Aastra resellers to grow and develop sales of the IntelliGate IP PBX range including the latest IntelliGate i7 release with the new150/300 options which offer big system features to the smaller business.

This is the tenth ski incentive campaign run by Aastra.  Viv Singh, National Dealer Sales Manager for Aastra in the UK says, '”The Aastra ski trip is just one of the ways Aastra rewards its committed channel partners.  Our top resellers have put in exceptional effort and achieved a great result and the ski trip is our way of thanking them.  It brings together our top performing resellers in a relaxing yet active, competitive and fun environment where new relationships can be developed and existing ones can be strengthened.”

David Hughes of Incom Business Systems said, “Yet again I had a fantastic week in what has become the “must attend” reseller event of the year.  We have been on every Aastra Ski incentive and I must say that Aastra has yet again organized a superb week for the resellers.”
 
“I have seen many changes over the last decade and must say that the trip this year has been the best so far.  I have also made many very good business relationships as well as lifelong personal friendships, this is down to the reseller “community” and friendly spirit that Aastra promotes.  Over the last 10 years, I have seen many changes in the industry and it has been refreshing to see how many companies have remained loyal to the Aastra product.  Furthermore with the introduction of the new IP handsets range and ACD applications complementing the already strong SIP offering and networking features of the system, this is a very exciting time for the Aastra product. “

John Massey of Actimax also comments, “We had a great time and thoroughly enjoyed every aspect of the ski trip. The Aastra guys were the perfect hosts and were extremely generous throughout the week.  Aastra’s InteliGate and i7.5 software addresses most of Actimax’ key market segment as it is competitively priced and offers a number of key strengths such as SIP Trunk and future proofing.”
 
For more information about Aastra Telecom call 01252 532100. 

ENDS

About Aastra Technologies Limited

Aastra Technologies Limited (TSX:"AAH), headquartered in Concord, Ontario, Canada develops and markets products and systems for accessing communication networks. Aastra's portfolio includes a full range of residential and business telephone terminals, Enterprise Private Branch Exchanges (PBX) and network access servers.
 
Aastra serves the majority of telephone operators in North America and Europe, with a growing presence in South America and Asia. Aastra communications support businesses of all sizes from the home-office to the multi-site corporate enterprise with solutions scaled to customer needs. Aastra delivers practical innovations that customers can use today, built on industry standards to protect customer investment.
Aastra is number three in Europe in the enterprise telephony market.

Client contact:  Bev Martin at Aastra Telecom UK
Tel: 01252 532100, Fax: 01252 532101
E-mail: bmartin@aastra.com

Press contact:  Jo Sellers at Sellers PR
Tel: 01252 725659, Fax: 01252 725654
E-mail: jo@sellerspr.com

 


 




Contact Information

Aastra Telecom (UK)
B3, Armstrong Mall
Southwood Business Park
Farnborough
Hampshire
GU14 0NR

Aastra Press Contact:

Bev Martin, Marketing Manager
Tel: 01252 532100
Fax: 01252 532101

Aastra Industry Analyst Contact:

Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101

Aastra Press Agency: Rainier PR

Geraldine Grewel
Tel: 0207 494 6570 
Email: aastrapr@rainier.co.uk