Press and Events

Press release

Farnborough, 8th January 2008 


AASTRA LAUNCHES ACCREDITATION SCHEME
FOR TECHNOLOGY PARTNERS


Aastra is launching a three-level accreditation scheme for technology partners.  The Aastra Approved Partner Program, to be known as A2P2 is designed to help partner companies ensure their particular solution integrates fully with Aastra’s telephone systems.

Aastra telephone systems and applications already have a wealth of features to help small, medium and large businesses make the most of their telephony solutions and ensure, for example, improved productivity and customer care. Aastra also recognises that some of its customers have requirements which are specific to vertical sectors and high-end needs. Through its Open Interfaces Layer and its new partner program, Aastra can ensure an excellent integration of 3rd party products into its telephony solution and thus offer its customers the diversity of solutions they require with high quality standards.

The A2P2 programme offers three levels of accreditation across the entire product line of Aastra communications solutions:
- Registration allowing partners to check interface specifications, download drivers and collect information about new system functionality.
- Qualification, a level only achieved after products have been tested by Aastra.  Benefits of this level of accreditation include promotion and endorsement of products to Aastra’s dealer network. 
- Certification which requires significant commitment from both Aastra and the partner.  It signifies a close working relationship to develop joint solutions that offer really unique selling propositions for customers.  Awarded after stringent field-testing and validation, benefits include customer support and joint sales and marketing opportunities.

Severine Anciaux, Director of Applications, PLM and Research and Development for Aastra says, “We have developed A2P2 to help third party partners integrate their products into our systems using easy and flexible Open Interfaces with both telephony and data worlds.  Accreditation provides peace of mind to our dealers, giving them confidence to sell a wide range of solutions knowing they have been tested and can be supported by Aastra.”

QuesCom is one of Aastra’s first A2P2 certified partners. It will enhance Aastra’s Fixed Mobile Convergence solution with innovative services such as one unique number for voice and fax, WiFi/ GSM networks handover during the call and a user-friendly interface for call management that can be installed on any type of mobile and facilitate similar features as a desk phone.

“This partnership reinforces QuesCom’s strategy to guarantee its customers a seamless interconnection between our solutions and their telecom systems” stated Philippe Oros, President at QuesCom.

Other partners expected to join the A2P2 program include providers of wireless infrastructure, alarming and billing solutions. For more information about the A2P2 accreditation scheme, please visit click here.

ENDS

About Aastra UK

Aastra Telecom UK  is a UK business unit of Aastra Technologies Limited, (“Aastra”), a global company at the forefront of the Enterprise Communication market.  Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative and integrated solutions that address the communication needs of businesses small and large around the world.  Aastra enables Enterprises to communicate and collaborate more efficiently and effectively by offering customers a full range of open standard IP-based and traditional communications networking products, including terminals, systems, and applications.  For additional information on Aastra, visit our website at http://www.aastra.com.


Client contact: 
Bev Martin at Aastra Telecom (UK) Limited
Tel: 01252 532100, Fax: 01252 532101
E-mail: Bev.Martin@sellerspr.com

Press contact: 
Jo Sellers at Sellers PR
Tel: 01252 725659, Fax: 01252 725654
E-mail jo@sellerspr.com




Contact Information

Aastra Telecom (UK)
B3, Armstrong Mall
Southwood Business Park
Farnborough
Hampshire
GU14 0NR

Aastra Press Contact:

Bev Martin, Marketing Manager
Tel: 01252 532100
Fax: 01252 532101

Aastra Industry Analyst Contact:

Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101

Aastra Press Agency: Rainier PR

Geraldine Grewel
Tel: 0207 494 6570 
Email: aastrapr@rainier.co.uk