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TELAPPLIANT SCOOPS AASTRA UK’S SIP HANDSET DISTRIBUTOR OF THE YEAR 2008 AWARD

London-based IP specialists see increase in sales of Aastra products

Farnborough, 14th April 2009 - Telappliant has been named ‘SIP Handset Distributor of the Year’ for the third year running by communications company, Aastra Telecom. Telappliant achieved good sales over the last twelve months, largely due to Aastra’s award-winning 67xi SIP telephones (formally known as the 5xi series) and the increasing demand for Internet Protocol (IP)-based telephony.

Tan Aksoy, Telappliant CEO, added: “We strongly believe in open standard solutions and Aastra is one of the very few companies that were early adopters of the SIP standard. Handsets from Aastra’s 67xi series exemplify this continued commitment to interoperability as they have been designed to integrate with leading VoIP call server platforms. We now see the SIP standard more widely adopted and offering new innovative solutions, including fixed mobile convergence.”

Anne Warren, Sales Manager for Aastra, said: “We are very pleased to recognise Telappliant as our top UK SIP Handset Distributor 2008. The company’s commitment, support and enthusiasm have really made a difference in the past twelve months. The team’s high level of expertise wins customers’ trust and helps them to find the best products and solutions for their needs.  We look forward to working with them for continued growth in 2009.”

“Aastra’s SIP phones are market leading products, combining a great set of features with a competitive price. Our customers like their sleek design and the embedded XML browser just adds to their attraction,” said Sunny Singh, Head of Channel Sales at Telappliant.


As well as distributing Aastra’s SIP handsets, Telappliant also offers Aastra SIP DECT solutions, which offer superior levels of interference-free performance, security and reliability in a cordless SIP telephone system. Aastra’s DECT technology virtually eliminates issues of dropped calls, interference, security and range by employing IP DECT access points that seamlessly “handoff” calls and enable roaming.

Aastra’s portfolio of standards-based VoIP handsets has been designed to tightly integrate with today’s most popular IP platforms. In addition to supporting a wide variety of IP PBX and Softswitch solutions based on the latest SIP standards, Aastra’s family of IP products has been specifically tested and/or certified compatible with the platforms such as Asterisk™ / Digium, BroadSoft® and Nortel Networks.

For more information about Aastra's SIP product range, please call Anne Warren on 01252 532135.

Further information about Telappliant’s range of services can be found at www.telappliant.com.

About Aastra UK

Aastra Telecom UK is a UK business unit of Aastra Technologies Limited, (“Aastra”), a global company at the forefront of the Enterprise Communication market.  Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative and integrated solutions that address the communication needs of businesses small and large around the world.  Aastra enables Enterprises to communicate and collaborate more efficiently and effectively by offering customers a full range of open standard IP-based and traditional communications networking products, including terminals, systems, and applications.  For additional information on Aastra, visit our website at http://www.aastra.com.

Media Contacts
Geraldine Grewal, Susannah Wyeth and Matthew Watson
Speed
020 7 842 3200
aastra@speedcommunications.com




Contact Information

Aastra Telecom (UK)
B3, Armstrong Mall
Southwood Business Park
Farnborough
Hampshire
GU14 0NR

Aastra Press Contact:

Lisa Richardson, Marketing Communications Manager
Tel: 01252 532100
Fax: 01252 532101

Aastra Press Agency: Speed Communications

Susannah Wyeth/Matthew Watson
Tel: 0207 8423200
Email: aastra@speedcommunications.com

Aastra Industry Analyst Contact:

Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101