AASTRA ANNOUNCES Hi-Q ENHANCED AUDIO
New audio technology available as free upgrade on all 67xxi series phones
Farnborough 22nd September, 2009 – Aastra, a leading company at the forefront of the enterprise communications market, announced the introduction of its Aastra Hi-Q™ audio technology, delivering significantly enhanced audio performance and voice clarity for its 67xxi family of SIP phones. Aastra’s Hi-Q™ Enhanced Audio has received a “Best of Show Award” in the Large Enterprise Solution category at Technology Marketing Corporation (TMC®)’s ITEXPO West 2009 in Los Angeles, California (CA), USA.
Aastra’s Hi-Q™ audio is a software based acoustic optimization, backwards compatible with existing 67xxi series SIP phones, delivering a more life-like conversation and richer user experience via an industry standard G.722 wideband codec. This innovative software-only upgrade works on existing hardware and is available as a free download from Aastra.
The new technology is already garnering rave reviews from end users and dealers alike. “We tested the enhanced audio in our lab and with individuals in their offices,” said Jamie Stapleton, President, Computer Business Solutions, Inc. “Aastra’s Hi-Q delivers impressive sound, comparable to other products in the marketplace that charge much more for their enhanced audio offering. This quality and price point is just what the market needs. We commend Aastra on delivering such a great product.”
“Widespread adoption of high-quality SIP voice technologies by businesses has been elusive because the ROI has been difficult to justify, particularly in a difficult economic climate. Additionally, support for high-quality voice on entry level SIP phones has been scarce,” said Rob Arnold, Senior Analyst at Current Analysis. “Aastra’s Hi-Q software is a great solution to allow users to receive the productivity benefits from high quality audio on their Aastra phones without additional capital outlay. An added benefit is that this solution is available across a wide spectrum of endpoints, from entry-level phones to advanced-featured executive sets.”
Aastra Hi-Q™ audio technology is included in 67xxi firmware version 2.5.0 or later, and is easily configurable. Once configured, it is automatically activated for calls that successfully negotiate the use of G.722 codec. For more information, including a link to download the updated firmware, visit http://aastraHi-Q.com.
“Aastra is well known in the industry for delivering high quality phones with market-leading features at very competitive prices,” said Simon Beebe, Vice President of Product Management responsible for SIP phones at Aastra. “This latest innovation provides a remarkable voice experience and it’s free!” he added.
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About Aastra UK
Aastra UK is the UK business unit of Aastra Technologies Limited, (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call centres solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastra.com
Media contacts:
Matt Watson, Susannah Wyeth and Gerry Grewal
Speed Communications
0207 8423200
E-mail: aastrapr@speedcommunications.com
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Contact Information
Aastra Telecom (UK)
B3, Armstrong Mall
Southwood Business Park
Farnborough
Hampshire
GU14 0NR
Aastra Press Contact:
Lisa Richardson, Marketing Communications Manager
Tel: 01252 532100
Fax: 01252 532101
Aastra Press Agency: Speed Communications
Susannah Wyeth/Matthew Watson
Tel: 0207 8423200
Email: aastra@speedcommunications.com
Aastra Industry Analyst Contact:
Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101
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