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Alan Reeve is new Managing Director for Aastra (UK & Ireland)
Alan Reeve to spearhead Aastra’s operations and growth in the UK & Ireland
Farnborough, Hants UK, 7 May 2010 – Alan Reeve has over fifteen years career experience in the business telecoms market, having held senior management positions with Nortel, ShoreTel and Panasonic in the UK and the EMEA region. In his new role Alan will seek to broaden channels to market for Aastra (UK & Ireland), both in terms of geographic coverage and partnering with solution integrators.
Alan says of his new role, “Aastra has become a leading player in Europe and at a global level. Aastra offers a unique combination of key strengths: strong financial fundamentals to be a long-term partner for customers and channels, competitively priced solutions in an environment where companies’ budgets are still under pressure and one of the most complete portfolios of unified communications solutions.”
“I have strong ambitions for Aastra. We have a great opportunity to increase our presence in the UK market and broaden our route to market by partnering with system integrators, particularly in the Microsoft developer community. I look forward to working with the Aastra team, our partners and customers to realise the company’s full potential.”
When not devoting his energies to work Alan enjoys golf, photography and motor biking. He lives in Berkshire with his wife and two teenage children.
Market research data collated by Canalys, the independent research organisation, shows that Aastra was ranked second in the PBX/IP PBX market sector and first for the SMB segment of this market for the EMEA region in 2009*.
- ENDS –
*EMEA unified communications call control market line shipments 2009, all lines shipped and sub 100 extensions, Canalys
Aastra® is a registered trademark of Aastra Technologies Limited in the United States and Canada. All other product and company names herein may be trademarks of their registered owners.
About Aastra Telecom (UK) Ltd
Aastra Telecom (UK) Ltd is the United Kingdom business unit of Aastra Technologies Limited, (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call centres solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastra.com
For further information contact:
Marketing Communications
Aastra Telecom (UK) Ltd
Tel: 01252 532100
E-mail: info.uk@aastra.com
Web: www.aastra-telecom.uk.com
Editorial enquiries:
Glyn Pritchard
Vox Communications
Tel: 01892 825043
Fax: 0870 162 3983
E-mail: glyn.pritchard@voxcomm.co.uk
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Contact Information
Aastra Telecom (UK)
B3, Armstrong Mall
Southwood Business Park
Farnborough
Hampshire
GU14 0NR
Aastra Press Contact:
Debbie Hage, UK Market Communications Manager
Tel: 01252 532100
Fax: 01252 532101
Aastra Press Agency:
Tel: 01252 532195
Aastra Industry Analyst Contact:
Stephane Bobinet, Director of European Market Communications
Tel: 01252 532100
Fax: 01252 532101
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